RMS Caronia Timeline

1966 Year Index

The Cunard White Star Line's ‘Green Goddess’

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1966 Month Index
The Watershed Year

1966 started as a watershed year for Caronia. Cunard had spent £500,000 ($1.5m in those days and around $12m these days) on major refitting work in the last 10 weeks of 1965. The object of this was to restyle Caronia in an attempt to suit the demands of a more modern clientèle.


Page from 1966
World Cruise Brochure

New Lido Deck

The most visual change outwardly was the new 13,000 square feet lido deck with enlarged kidney shaped swimming pool, all surrounded by new windscreens and furnished with colourful umbrella decorated tables. A new bar was also provided, where swimmers could get refreshments without having to observe the dress-code of the other public rooms.

The page from the 1966 World Cruise brochure, seen right, shows how the Cunard publicity machine used the 1965 refit to great advantage. Elsewhere on the ship, modifications had been made to the main lounge, the Balmoral Restaurant and the galley.

Caronia's new Lido Deck
Caronia's new 13,000 square feet of space for “fun in the sun.”
From a painting by G.H. Green and published in the later brochures
NavBar

On Caronia's call to Fort Lauderdale in January 1966, the ship was stopped so that some brochure photography of her new lido deck could be done. The two photographs seen below, were taken by AB Roger Birch at this time.

Note below how Caronia's stern is covered on the first two main 1966 cruise brochures. This would be because the cover designs were created before the aft refit during November and December 1965 had been completed, so no accurate broadside pictures could be used.


Leaflet


Itinerary
Images:
Gaillard Collection

Another Change of Itinerary

Not for the first time, behind the scenes, Cunard's cruise planners also had to contend with a major change of itinerary for the 1966 Great World Cruise. Instead of heading across the Indian Ocean after leaving Durban, Caronia's route would be diverted South-Eastward toward Australia.

The planned calls to Tamatave (Toamasina), Port Victoria, Bombay, Colombo, Singapore, Bangkok and Hong Kong would all be removed. The new itinerary would take Caronia to her one and only visit to Fremantle and to her 5th call at Sydney, before calls in New Zealand and 2 South Pacific Islands.

She would then head North across the Pacific to resume her original programme at Yokohama. Details can be seen from the thumbnails on the left.

Drumming Up Business

Clearly, marketing Caronia's cruises was beginning to become an uphill struggle for travel agents in the USA. The Thomas Cook office in Boston, Massachusetts even resorted to sending out Caronia postcards, probably during January or February 1966, inviting people to contact them for further details of the coming Spring Mediterranean Cruise.


Advertising Postcard

Looking at the card in detail, it had fallen to some poor secretary to type each card, then an Addressograph machine used to apply a label. It's notable there's no personalisation to the addressee and postage was 2.875 cents!

I wonder if the card had any effect? Hopefully, if a 1966 Spring Cruise passenger list becomes available in the future, we'll find out.

The 1966 British Seamen's Strike

What could not have been brought into Cunard's equation of extending Caronia's career was the devastating strike call by the National Union of Seamen in May 1966. I'll never forget that day! Caronia was Steaming East across the Mediterranean being buzzed by military aircraft.

At 11am (1pm UK time) I was on the aft crew deck in brilliant sunshine watching the aerobatics, and intent on listening to the One o'clock news on the BBC World Service. I can still hear the late Prime Minister Harold Wilson's words. “We will fight this strike to the bitter end!,” he said. How prophetic the words “bitter end” were!

Seamen's Strike story continues on May 1966 page…

If you can contribute any information, do please get in touch…

January 1966


February 1966

Sterling Cruise to New York via Bahamas
Departs Southampton 07 January 1966
& Le Havre 08 January 1966

5 Continents World Cruise
Departs New York 30 January 1966

Great World Cruise Movie

South African Tour programme for 1960

Brochure Itinerary Map 1966 World Cruise Map
Images: Gaillard Collection

Flyer 1966 World Cruise Short  Brochure PaxList Cover

March 1966
April 1966

1966 World Cruise Voyage Log

[Log Images: Peter Quinn Collection]

Peter Quinn writes…
There was an amusing story with the final extract of log printing. The Welsh head printer (possibly “Springheel Jack”) dropped the entire linotype block as he was transferring it to the press. Eventually, he cobbled something together for the bloods (who had almost all disembarked by then), but it was a complete dog's breakfast. Wish I had saved one of the mess-ups. Eventually a proper version was produced - no doubt for the company files, but long after all the passengers had gone.

May 1966

5 Continents World Cruise
Ends at New York 04 May 1966

Spring Mediterranean Cruise
Departs New York 07 May 1966

Mediterranean Cruise Movie

Brochure Itinerary Map
Images: Gaillard Collection

June 1966

Spring Mediterranean Cruise
Ends at Southampton 10 June 1966
Berthed 3 abreast next to RMS Carmania at berth 107 Southampton for remaining duration of 1966 Seamen's Strike

July 1966

Positioning Transatlantic Crossing to New York via Le Havre
Departs Southampton 02 July 1966 as “non revenue”

North Cape Cruise
Departs New York 09 July 1966 10 days later than itinerary

Brochure Itinerary Map

August 1966

North Cape Cruise
Ends at Southampton 15 August 1966

Positioning Transatlantic Crossing to New York via Le Havre

September 1966

Summer Mediterranean Cruise
Departs New York 26 August 1966

Brochure Itinerary Map
Images: Gaillard Collection

Flyer #1 Flyer #2 Luxury

Summer Mediterranean Cruise
Ends at New York 26 Sept 1966

October 1966

Autumn Mediterranean Cruise
Departs New York 29 Sept 1966

Brochure Itinerary Map
Images: Gaillard Collection

Flyer Rates

November 1966

Autumn Mediterranean Cruise
Ends at Southampton 23 Nov 1966

December 1966

Annual Overhaul at Belfast
[No Daily Activity Page]

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Page last updated on Thu, 27 Mar 2025

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